{"id":1970,"date":"2003-05-05T12:19:56","date_gmt":"2003-05-05T09:19:56","guid":{"rendered":"http:\/\/peyamigurel.com\/?p=1970"},"modified":"2017-01-20T19:46:28","modified_gmt":"2017-01-20T17:46:28","slug":"ulker-mozart-gunleri-2003","status":"publish","type":"post","link":"https:\/\/peyamigurel.com\/index.php\/ulker-mozart-gunleri-2003\/","title":{"rendered":"\u00dclker Mozart G\u00fcnleri Andante"},"content":{"rendered":"

\u00dclker Mozart G\u00fcnleri<\/strong><\/p>\n

– – – – –<\/p>\n

Yurtd\u0131\u015f\u0131ndaki festivalleri takip edenler bilir, “Mozart Festivali” denilince akla ilk olarak Salzburg’daki Uluslararas\u0131 Mozarteum Vakf\u0131’n\u0131n d\u00fczenledi\u011fi “mozartwoche” (Mozart Haftas\u0131) gelir. her y\u0131l\u0131n ocak ay\u0131n\u0131n son haftas\u0131nda ger\u00e7ekle\u015fen bu festivalde d\u00fcnyaca \u00fcnl\u00fc solistler ve topluluklar Mozart’\u0131n “memleketi” Salzburg’da bir araya gelir ve a\u011f\u0131rl\u0131kl\u0131 olarak bestecinin eserlerini icra ederler.<\/p>\n

hatta Mozart severler i\u00e7in bir alternatif daha vard\u0131r. New York’taki Lincoln Center’da 36 y\u0131ld\u0131r temmuz ve a\u011fustos aylar\u0131nda d\u00fczenlenen “Mostly Mozart” Festivali yine a\u011f\u0131rl\u0131kl\u0131 olarak Salzburg’un en de\u011ferli evlad\u0131n\u0131n yap\u0131tlar\u0131n\u0131 “yeni d\u00fcnyal\u0131lara” sunar.<\/p>\n

art\u0131k dahi bestecinin hayranlar\u0131 i\u00e7in yepyeni, gencecik bir festival daha var, hem de \u00fclkemizde: “\u00dclker mozart G\u00fcnleri”. \u0130stanbullular t\u0131pk\u0131 ge\u00e7en y\u0131l oldu\u011fu gibi bu y\u0131l da, Aya \u0130rini’nin b\u00fcy\u00fcl\u00fc ortam\u0131nda dokuz g\u00fcn boyunca, Alexei Lubimov ve Alexander Rudin ba\u015fta olmak \u00fczere d\u00fczeyli sanat\u00e7\u0131lar\u0131n yorumlar\u0131yla Mozart’a doyacaklar.<\/p>\n

\u00dclker Grubu Sanat dan\u0131\u015fman\u0131 Peyami G\u00fcrel’le, “Mozart G\u00fcnleri”nden yola \u00e7\u0131karak \u00dclker’in sanata ve sanat\u00e7\u0131ya bak\u0131\u015f\u0131 \u00fczerine s\u00f6yle\u015ftik.<\/p>\n

‘Hafif k\u00fclt\u00fcrle a\u011f\u0131r sanayi olmaz’<\/b><\/p>\n

Peyami Bey, \u00f6ncelikle \u00dclker Grubu olarak benimsedi\u011finiz; “Sanatla, Sanat\u00e7\u0131yla, Sanatseverle” slogan\u0131n\u0131n i\u00e7eri\u011fi hakk\u0131nda bizi ayd\u0131nlat\u0131r m\u0131s\u0131n\u0131z?<\/b><\/p>\n

Grup olarak konuya \u015f\u00f6yle yakla\u015f\u0131yoruz: Herhangi bir faaliyeti, arzuyla ve sorumluluk hissiyle yap\u0131yorsak e\u011fer, faaliyet konusuyla ilgili t\u00fcm taraflar\u0131 bir arada de\u011ferlendirmek zorunda oldu\u011fumuzu d\u00fc\u015f\u00fcn\u00fcyoruz. Bu tercih, biraz da \u00dclker Grubu’nun yap\u0131s\u0131ndan kaynaklan\u0131yor \u00e7\u00fcnk\u00fc \u00e7ok geni\u015f \u00fcr\u00fcn yelpazesine sahip bir kurulu\u015fun ba\u015far\u0131s\u0131 b\u00fct\u00fcn fakt\u00f6rleri bir arada de\u011ferlendirebilme tecr\u00fcbesine dayan\u0131r. Bunu yapabildi\u011fi i\u00e7indir ki bu \u00fcr\u00fcnleri ve bu beceriyi ortaya koyabiliyor. K\u00fclt\u00fcr, sanat alan\u0131ndaki faaliyetlerini her ge\u00e7en g\u00fcn art\u0131rarak s\u00fcrd\u00fcrmeye gayret eden bir kurum olarak \u00fclker, yap\u0131s\u0131 gere\u011fi bu alandaki etkinliklerinde de b\u00fct\u00fcnc\u00fcl bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahiptir. Biz kurum olarak; sanat dallar\u0131yla, sanat\u00e7\u0131larla ve d\u00fczenlenen etkinliklerde bir araya geldi\u011fimiz sanatseverlerle ileti\u015fimi hep bir arada d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n

Bu s\u00fcre\u00e7te bir ka\u00e7 \u00f6nemli fakt\u00f6r daha var, muhakkak zikredilmesi gereken. Bunlar aras\u0131nda \u00f6rne\u011fin medya var, bu faaliyetleri s\u00fcrd\u00fcren ki\u015filer var, yani bizler ve elbette “arkas\u0131nda duran” de\u011fil ama bu faaliyetlerin toplum ad\u0131na s\u00fcrd\u00fcr\u00fclmesi gerekti\u011fini bilen y\u00f6neticiler var.<\/p>\n

\u015eunun bilincindeyiz bir kere: Hafif k\u00fclt\u00fcrle a\u011f\u0131r sanayi olmaz. e\u011fer kurum olarak sanayi veya ticaret alan\u0131nda b\u00fcy\u00fcyor iseniz, hem \u00fcretiyor hem sat\u0131yor iseniz bu bir k\u00fclt\u00fcr i\u015fidir. Ve siz bununla ilgili zaten bir sorumluluk ve bilin\u00e7 ta\u015f\u0131yorsunuz demektir. Bunu toplumla payla\u015fman\u0131n metodlar\u0131n\u0131 da sahip oldu\u011funuz tecr\u00fcbeye istinaden biliyorsan\u0131z, yapacaklar\u0131n\u0131z bellidir. Asl\u0131nda ben inan\u0131yorum ki, bu \u00fclkenin bir\u00e7ok kurulu\u015fu, bu ger\u00e7e\u011fin bilincinde ama bilincinde olmak ve bilmek ayr\u0131, bunufark edip uygulamak ayr\u0131. \u00dclker Grubu’nun fark\u0131 zannediyorum bu toplumsal sorumlulu\u011fun bilincinde oldu\u011fu gibi bunu uygulamaya d\u00f6kebilmesinde yat\u0131yor. \u00dclker’in bu tavr\u0131 di\u011fer kurumlara – toplumsal sorumluluk ba\u011flam\u0131nda – bir hat\u0131rlatma ayn\u0131 zamanda.<\/p>\n

\u0130maj yapmak pe\u015finde de\u011filiz<\/b><\/p>\n

O halde siz bu faaliyetlerinizi ilk planda, kurumsal kimli\u011finizig\u00fc\u00e7lendirme, imaj geli\u015ftirme ad\u0131na de\u011fil toplumsal sorumlulukta\u015f\u0131ma ad\u0131na yap\u0131yorsunuz.<\/b><\/p>\n

Evet \u00f6yle yakla\u015f\u0131yoruz. \u015eunu s\u00f6yleyeyim ki, “imaj yapma” veya “imaj geli\u015ftirme” tabirlerini de baya\u011f\u0131 buluyorum. \u0130maj yapamazs\u0131n\u0131z \u00e7\u00fcnk\u00fc kelimenin k\u00f6k\u00fcne ayk\u0131r\u0131d\u0131r bu kullan\u0131m. \u0130maj bir sembolizmdir, bir hayallemedir, bir tasavvur d\u00fcnyas\u0131d\u0131r. Sizde bir \u015feyler var olacak ki, bu var olan frakt\u00f6rlerin aras\u0131ndaki ba\u011flar sezilebiliyor olsun. Bunlar yoksa e\u011fer, neyi sezecek ve neyi ifade edeceksiniz? ya da bunlarvar ama, sahip oldu\u011funuz bu fakt\u00f6rlerin ne olduklar\u0131n\u0131n fark\u0131nda de\u011filseniz, ne imaj\u0131 yapacaks\u0131n\u0131z? O y\u00fczden bence esas olan, sahip oldu\u011funuz birikimi, uygun enst\u00fcrmanlarla kullan\u0131ma sokma becerisidir.<\/p>\n

\u00dclker’in imajdan yana hi\u00e7bir s\u0131k\u0131nt\u0131s\u0131 yok. Bir kere tan\u0131nma ve bilinme sorunu yok, bu anlamda bence T\u00fcrkiye’nin en \u00f6nemli markas\u0131. \u00dclker’in tan\u0131nma, bilinme s\u00fcre\u00e7lerini \u00e7oktan a\u015fm\u0131\u015f bir firma olarak ta\u015f\u0131d\u0131\u011f\u0131 yegane d\u00fcrt\u00fc, toplumsal payla\u015f\u0131m. \u00c7\u00fcnk\u00fc \u015funu iyi biliyoruz: \u00dclker’in, T\u00fcrkiye’nin g\u00fczide bir kurumu ve markas\u0131 olarak devaml\u0131l\u0131\u011f\u0131, \u00fclkede nitelikli ve bilin\u00e7li t\u00fcketicilerin artmas\u0131yla \u00e7ok yak\u0131ndan ili\u015fkilidir. Kaliteli \u00fcr\u00fcn ortaya koyuyorsunuz, peki kaliteyi kim alg\u0131lar? Elbette kaliteden anlayabilen. \u0130\u015fte sorumlulu\u011fumuzun bir par\u00e7as\u0131.<\/p>\n

\u0130leti\u015fim kanallar\u0131m\u0131z\u0131 o kadar g\u00fczel ve do\u011fru kural\u0131m ki biz de bir taraftan bir \u015feyler \u00f6\u011frenelim, esas olan zaten bizim \u00f6\u011frenmemiz. Bir kurum kar\u015f\u0131l\u0131kl\u0131 al\u0131\u015fveri\u015fle zaten ayakta durur. Verirsiniz ve al\u0131rs\u0131n\u0131z, siz topluma bir \u015feyler sunmay\u0131 sorumlulu\u011funuzun bir par\u00e7as\u0131 hissetti\u011finiz \u00f6l\u00e7\u00fcde kar\u015f\u0131dan da size bir tepki gelir. Siz onlar\u0131 de\u011ferlendirir ve tekrar \u00fcretime \u00e7evirirsiniz. Bu, kar\u015f\u0131l\u0131kl\u0131 sayg\u0131ya dayal\u0131 bir ili\u015fkidir. Yapt\u0131\u011f\u0131n\u0131z bir \u015feyi topluma sunars\u0131n\u0131z, be\u011fenileri ve tenkitleri al\u0131p onlar\u0131 yeniden hamurdan ge\u00e7irirsiniz. Bu al\u0131\u015fveri\u015f geni\u015fledik\u00e7e \u00fclkemiz de k\u00fclt\u00fcrel, sanatsal, ekonomik, sosyal ve siyasal anlamda dirli\u011fini muhafaza edecek ve g\u00fcc\u00fcn\u00fc peki\u015ftirecektir.<\/p>\n

\u0130\u015fe ba\u015flar ba\u015flamaz bisk\u00fcvi \u00fcretimini g\u00f6zlemledim<\/b><\/p>\n

\u00dclker’in sanat dan\u0131\u015fmanl\u0131\u011f\u0131 g\u00f6revini ne zaman \u00fcstlendiniz? Sizden \u00f6nce bu alanda neler yap\u0131lm\u0131\u015ft\u0131, \u00f6n\u00fcn\u00fczde ne buldunuz g\u00f6reve geldi\u011finizde?<\/b><\/p>\n

Bir seneyi a\u015fk\u0131n s\u00fcredir \u00dclker’in Sanat Dan\u0131\u015fmanl\u0131\u011f\u0131’n\u0131 \u00fcstlenmi\u015f bulunuyorum. S\u00f6yle\u015finin ba\u015f\u0131nda de\u011findi\u011fim gerek\u00e7elerden \u00f6t\u00fcr\u00fc zaten g\u00f6reve geldi\u011fimde y\u0131\u011f\u0131nla proje dosyas\u0131n\u0131 masamda bekler buldum. Proje bollu\u011fu kar\u015f\u0131s\u0131nda hayretler i\u00e7inde kalm\u0131\u015ft\u0131m. Bana: ‘Peyami Bey, biz bu projelerin bir k\u0131sm\u0131n\u0131 ger\u00e7ekle\u015ftirdik, kalan k\u0131sm\u0131n\u0131 da sizinle birlikte ya\u015fama ge\u00e7irmek istiyoruz’ dendi. \u00dclker, bana \u015f\u00f6yle demedi: ‘Peyami Bey, gelin bizim sanat dan\u0131\u015fman\u0131m\u0131z olun da \u015f\u00f6yle g\u00fczel faaliyetler yapal\u0131m.’ Bu birlikteli\u011fi, bilin\u00e7li projeler \u00fcretebilen ve \u00fcretebilmi\u015f insanlar\u0131n bir araya geli\u015fi gibi alg\u0131layabiliriz.<\/p>\n

\u00dclker’in sanata ve sanat\u00e7\u0131ya bak\u0131\u015f\u0131nda, \u015fu anda sizinle payla\u015ft\u0131\u011f\u0131m d\u00fc\u015f\u00fcncelerin hepsi bulunmaktayd\u0131 zaten. Benim na\u00e7izane bu kavray\u0131\u015fa katabilece\u011fim unsur \u015fu olabilirdi ve onu yapmaya \u00e7al\u0131\u015ft\u0131m: Y\u00f6netimin konuya bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 \u00f6ncelikle bu i\u015fletmenin mant\u0131\u011f\u0131 i\u00e7erisinde kavrayabilmem gerekiyordu. Daha sonra i\u015fletme i\u00e7indeki de\u011ferler sistemati\u011fi ve dinamiklerle bu kavray\u0131\u015f\u0131n aras\u0131ndaki ba\u011flar\u0131 fark edip, bu ba\u011flar\u0131 daha fazla aktive edebilmek i\u00e7in hangi enstr\u00fcmanlar\u0131 eklemek, hangilerini geriye \u00e7ekmek gerekti\u011fine karar vermem gerekirdi. Hatta ilk g\u00fcnlerde kendilerine rica ettim, ‘ben tesislerde bir dola\u015fay\u0131m’ dedim. Bu bisk\u00fcviler nas\u0131l \u00fcretiliyor, i\u015f\u00e7iler nas\u0131l \u00e7al\u0131\u015f\u0131yor, hangi psikolojik etmenler \u00fcretimde rol oynuyor? B\u00fct\u00fcn bunlar\u0131 merak ediyordum, kendi faaliyetlerimde bunlar\u0131 done olarak kullanmam gerekiyordu.<\/p>\n

Neden Mozart? \u00c7\u00fcnk\u00fc Mozart m\u00fczikte, Sabri \u00dclker de sanayide birer deha<\/b><\/p>\n

Peyami Bey gelelim \u201cMozart G\u00fcnleri\u201dne… Neden Klasik Bat\u0131 M\u00fczi\u011fi ve neden bir ba\u015fka besteci de\u011fil de Mozart?<\/b><\/p>\n

Neden klasik sanatlar? \u00c7\u00fcnk\u00fc biz \u201cklasik\u201d olan\u0131; payla\u015f\u0131labilir, de\u011ferlendirilebilir, bilinebilir ve kavranabilir \u201chalde tutmak\u201d istedik. Bak\u0131n \u201csa\u011flamak istedik\u201d demiyorum, \u00e7\u00fcnk\u00fc \u201csa\u011flamak\u201d kelimesi \u015f\u00f6yle bir iddiay\u0131 da i\u00e7eriyor: ‘zaten yoktu, biz sa\u011flad\u0131k’. Olmaz m\u0131 hi\u00e7? Dolu!.. Biz diyoruz ki, bu sanatlar\u0131 \u00f6nce m\u00fcmk\u00fcn oldu\u011fu kadar muhafaza edelim, bu yoldaki katk\u0131lar\u0131m\u0131z\u0131 art\u0131ral\u0131m. Bu \u00e7abam\u0131z, sanat dallar\u0131n\u0131n klasikleriyle hen\u00fcz temasa ge\u00e7memi\u015f yeni nesillere hitap ederse ne ala, onlar\u0131n da tan\u0131mas\u0131na vesile olmu\u015f olal\u0131m. Bu toplum d\u00fcnyan\u0131n klasiklerini ve kendi klasiklerini hissetmek ve onlara temas etmek orunda.<\/p>\n

Bu temas\u0131 sa\u011flad\u0131\u011f\u0131m\u0131z \u00f6l\u00e7\u00fcde, \u00fczerinde hareket edece\u011fimiz bir manevra sahas\u0131 buluruz. Bu alan yoksa, istedi\u011finiz kadar yeni \u015feyler yap\u0131n, sabun k\u00f6p\u00fc\u011f\u00fc gibi k\u0131sa zamanda yitip gider. Bu ba\u011flamda, Klasik Bat\u0131 M\u00fczi\u011fi alan\u0131ndaki etkinliklerimiz, d\u00fcnya klasiklerini bilinebilir, tad\u0131labilir halde tutmak hedefimizin bir par\u00e7as\u0131 olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc. Peki niye Mozart? Mozart’\u0131n yine kurumun kendi dinamikleriyle ve yakla\u015f\u0131m tarz\u0131yla tatl\u0131 bir izd\u00fc\u015f\u00fcm\u00fc ve ba\u011f\u0131 var. Mozart, bir m\u00fczik dehas\u0131… Bence Sabri \u00dclker de bir deha!.. Bir \u00fcretim dehas\u0131, bir sanayi duayeni. Di\u011fer izd\u00fc\u015f\u00fcm de \u015fu: Mozart, k\u0131sac\u0131k \u00f6mr\u00fcne hepsi de nitelikli alt\u0131 y\u00fczden fazla yap\u0131t s\u0131\u011fd\u0131rabilmi\u015f o kadar verimli bir besteci ki, eh bu meziyetleri de \u00e7ok iyi \u00f6rt\u00fc\u015f\u00fcyor \u00dclker’le.<\/p>\n

K\u00fclt\u00fcr merkezi yolda<\/b><\/h4>\n

K\u00fclt\u00fcr Merkezi projenizden de bahsedebilir miyiz?<\/b><\/p>\n

Her \u015feyin kendi do\u011fall\u0131\u011f\u0131 i\u00e7erisinde ger\u00e7ekle\u015fmesini hedefledi\u011fimiz i\u00e7in, payla\u015f\u0131m s\u00fcreci ve sacayaklar\u0131 ile ilgli ileti\u015fim belli bir k\u0131vama do\u011fru y\u00fcr\u00fcd\u00fck\u00e7e kendi tabiili\u011fi i\u00e7erisinde bir ta\u00e7land\u0131rma olu\u015fsun arzusunday\u0131z. Bir K\u00fclt\u00fcr Merkezi a\u00e7mak sorun de\u011fil, \u00e7oktan yapabilirdik. Ama biz do\u011fal ak\u0131\u015f\u0131 bozmak istemiyoruz, bu \u00e7al\u0131\u015fmalar\u0131n sonucunda o zaten kendisini bir \u201cta\u00e7\u201d olarak bize dayatacak. \u0130stiyoruz ki bu olu\u015fumu; medya, sanat\u00e7\u0131, sanatsever ve sanatlar\u0131n bilfiil kendi ihtiya\u00e7lar\u0131 belirlesin ve \u015fekillendirsin, biz de ona g\u00f6re birelbise dikelim. Taraflar\u0131n birbirleriyle etkile\u015fimi sonucu ortaya \u00e7\u0131kan b\u00f6yle bir \u201cyap\u0131\u201d ancak o zaman, ya\u015fayan, alan ve veren bir mekan olur. Ad\u0131m ad\u0131m gidiyoruz.<\/p>\n

Toplumsal geli\u015fim s\u00fcrecinden ba\u011f\u0131ms\u0131z olarak hedefler belirleyip kendinizi \u00e7ok fazla kay\u0131r alt\u0131na al\u0131rsan\u0131z, bir s\u00fcre sonra s\u00fcre\u00e7ten ba\u011f\u0131ms\u0131z ve apayr\u0131 bir noktaya sapabilirsiniz. B\u00f6yle bir riski \u00dclker gibi b\u00fcy\u00fck bir kurum hi\u00e7bir zaman almaz \u00e7\u00fcnk\u00fc o, kar\u015f\u0131l\u0131kl\u0131 al\u0131\u015fveri\u015fi daima hissederek ve takip ederek y\u00fcr\u00fcm\u00fc\u015f. Toplumla ileti\u015fim ve payla\u015f\u0131m s\u00fcrecini g\u00f6z ard\u0131 ederseniz, bunlar sadece sizin kendinizi tatmin etti\u011finiz faaliyetler olarak kal\u0131r ama bu \u00fclkenin de kaynak israf\u0131na tahamm\u00fcl\u00fc yoktur.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dclker Mozart G\u00fcnleri – – – – – Yurtd\u0131\u015f\u0131ndaki festivalleri takip edenler bilir, “Mozart Festivali” denilince akla ilk olarak Salzburg’daki Uluslararas\u0131 Mozarteum Vakf\u0131’n\u0131n d\u00fczenledi\u011fi “mozartwoche” (Mozart Haftas\u0131) gelir. her y\u0131l\u0131n ocak ay\u0131n\u0131n son haftas\u0131nda ger\u00e7ekle\u015fen bu festivalde d\u00fcnyaca \u00fcnl\u00fc solistler ve topluluklar Mozart’\u0131n “memleketi” Salzburg’da bir araya gelir ve a\u011f\u0131rl\u0131kl\u0131 olarak bestecinin eserlerini icra ederler.… Daha fazlas\u0131n\u0131 oku »\u00dclker Mozart G\u00fcnleri Andante<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[136],"tags":[],"class_list":["post-1970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gazete-dergi"],"yoast_head":"\n\u00dclker Mozart G\u00fcnleri Andante - 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